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Evidence library

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We grade every product on the strength of the human research behind it, and link the studies. Grades describe the evidence. They are not health claims.

AStrong

Consistent benefit across multiple randomised trials and meta-analyses.

BGood

Several randomised trials support it; effect size or consistency still debated.

CEmerging

Early or mixed data. Plausible mechanism. We sell it and tell you so.

AEvidence grade · Strong
FUELBaseCreatine Monohydrate
£29

Creatine is the most studied ergogenic aid available. Daily supplementation raises muscle phosphocreatine stores by roughly 20–40%, which supports repeated high-intensity work and training adaptation. Newer meta-analyses suggest benefits for memory and processing, especially under stress or sleep deprivation.

FUELCarb 90Dual-Source Endurance Fuel
£39

For efforts beyond 2.5 hours, guidelines support up to 90 g of carbohydrate per hour from multiple transportable carbohydrates. Glucose-fructose blends raise exogenous oxidation rates and reduce gastrointestinal complaints versus single-source glucose.

HYDRATESaltHigh-Sodium Electrolytes
£32

Sweat sodium varies roughly 10-fold between athletes. For long or hot sessions, replacing sodium supports plasma volume and fluid retention. Guidance for exercise in heat recommends individualised sodium replacement for heavy and salty sweaters.

BUILDIsolateGrass-Fed Whey Protein Isolate
£44

Protein supplementation augments gains in muscle mass and strength with resistance training, with benefits plateauing around 1.6 g/kg/day. Whey is fast-digesting and leucine-rich, making it an efficient post-exercise protein.

DAILYFoundationAlgal Omega-3 (EPA + DHA)
£34

The heart and brain claims for EPA and DHA are among the best-established in nutrition. In athletes, omega-3 supplementation has been linked to reduced muscle soreness and better preservation of muscle during disuse, though performance effects are mixed.

KITPrecoolPhase-Change Cooling Vest

Meta-analyses show that cooling before and during exercise improves performance in the heat, with mixed methods (vest plus ice slurry) among the most effective. Vests reduce skin temperature and perceived heat strain.

KITOcclusionBlood Flow Restriction Bands

Low-load training with blood flow restriction produces muscle growth comparable to high-load training and meaningful strength gains. It's widely used in rehabilitation. Methodology and safety screening matter.

BEvidence grade · Good
FUELSurgePre-Session Formula
£38

Beta-alanine raises muscle carnosine and improves performance in 1–4 minute efforts. Dietary nitrate lowers the oxygen cost of exercise, with the clearest effects in recreational athletes. Caffeine is consistently ergogenic at 3–6 mg/kg; 150 mg sits at the low end to limit sleep disruption.

RECOVERRebuildCollagen Peptides + Vitamin C
£36

In a controlled trial, 15 g of vitamin C-enriched gelatin taken an hour before six minutes of rope-skipping doubled a blood marker of collagen synthesis. The evidence is promising but early, so we grade it B and keep the protocol specific.

RECOVERTartMontmorency Cherry Concentrate
£28

Several trials report faster recovery of strength and lower muscle soreness after marathon running and strenuous exercise with tart cherry. A meta-analysis also found small improvements in endurance performance. Effects are modest and vary between studies.

SLEEPDescendMagnesium Bisglycinate + Glycine
£30

Glycine (3 g) before bed improved subjective sleep quality and next-day fatigue in small controlled studies. Magnesium supplementation has improved sleep measures in older adults with insomnia. Athletes with high sweat losses may run low on magnesium.

KITDuskAmber Evening Lenses

Evening light suppresses melatonin, and short-wavelength (blue) light does so most strongly. Randomised trials of amber lenses in the evening report improvements in sleep quality, particularly in people with insomnia symptoms.

CEvidence grade · Emerging
LAYERInfraredBioceramic Recovery Long Sleeve

Far-infrared-emitting fabrics have shown reduced soreness and improved perceived recovery in small randomised trials, including in elite footballers. Mechanisms are still being worked out and samples are small. That's why this is a C, and why we tell you so.

On our radar

What we're not selling. Yet.

Hype moves faster than evidence. These are the ingredients we're tracking, and why they're not on our shelf.

Watching

Taurine

A 2023 study linked taurine decline to ageing in animals, and supplementation extended healthy lifespan in mice. Human performance and longevity data are still thin.

Singh P, et al. (2023), Science

Watching

Urolithin A

Promotes mitophagy, the recycling of damaged mitochondria. Randomised trials in older adults show improved muscle endurance markers. We're waiting on data in trained athletes.

Liu S, et al. (2022), JAMA Netw Open

Watching

Ketone esters

Some evidence they blunt overreaching during heavy training blocks. Performance effects in single events are inconsistent, and regulatory status varies by market.

Poffé C, et al. (2019), J Physiol

Not selling

NMN

Human outcome data are limited, and NMN is not authorised as a novel food in the UK or EU. We won't sell what we can't sell legally or defend scientifically.

Yoshino M, et al. (2021), Science

Not selling

Ashwagandha

Some stress and recovery data exist, but several European regulators have raised safety questions, including over liver effects. Until that's resolved, it stays off our shelf.

Committee on Toxicity (UK) (2024), COT