Cadence
Stride, stroke and pedal rate
The rhythm of output. Fuel it and it holds late into the race.
Shop cadenceEvidence-graded performance
Reach your peak frequency.Realise your full potential.
Your body runs on rhythm. We make evidence-graded supplements and technical apparel that help it hold the right one.
Evidence-gradedEvery product rated A, B or C against the research.
Every dose disclosedNo proprietary blends. Ever.
Claims we can defendOnly health claims authorised in the UK and EU.
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The five frequencies
Your body runs on rhythm.
Heartbeat, stride, sleep, focus and repair all run on cycles. Performance means keeping each one on time. Every product we make is built for one of them.
Cellular
Muscle and tendon repair cycles
Training is the stimulus. Recovery is where the adaptation happens.
Shop cellularCircadian
Sleep–wake clock
Light, temperature and timing tell your body when to rebuild.
Shop circadianNeural
Beta-band focus
Attention is trainable. So is how smoothly you get there.
Shop neuralCardiac
Heart rate & HRV
The daily base layer that holds every other rhythm steady.
Shop cardiacStart here
Shop all 20 products The essentials.
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Protocols
All protocols Stacks, not guesses.
Complete systems for a single goal, with timing for every item. Bundle price is 10% below buying each one separately.
Protocol · 5 items
Endurance
Go longer. Fade later.
Bundle price£223£200.70
Protocol · 5 items
Strength
Build it. Keep it.
Bundle price£212£190.80
Protocol · 4 items
Sleep & Recover
Recovery is a nightly practice.
Bundle price£198£178.20
Our standard
Evidence library We grade everything. Including ourselves.
Every product carries an evidence grade based on the published research, with the references. When the science is early, we say so on the front of the page.
AStrong
Consistent benefit across multiple randomised trials and meta-analyses.
BGood
Several randomised trials support it; effect size or consistency still debated.
Apparel
Working in the lab.
Journal
All articles Read the research.
Fuel · 6 min read
The sodium problem
Why most electrolyte drinks are built for taste, not sweat, and how to work out what you lose.
Science · 7 min readCreatine isn't just for lifters
The most researched supplement in sport has a second life in endurance, cognition and healthy ageing.
Recovery · 5 min readSleep is a training session
Light, temperature and timing: the three levers you control tonight.
Built for the long game
Performance that doesn't cost the mountain.
0Proprietary blends
Every active ingredient and its dose, printed on the pack and on the page.
AlgaeNot fish
Our omega-3 comes from farmed microalgae, not the ocean.
MonoMaterial packaging
We're moving every pouch to recyclable mono-material film, and every stick to paper.
AEvidence grade · Strong8 products carry our highest evidence grade.